Rich User Experience


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Hello, everyone. The topic of this week is Rich User Experiences.


Rich User Experience is the fourth pattern in WEB 2.0 structure, which was based on Tim O’Reilly’s fourth design pattern of Web 2.0. According to Tim O’Reilly, building up rich internet applications can provide better user experiences. Therefore, the new Web 2.0 applications now use technologies such as Ajax, Flash, HTML5, and Adobe Flex.


What is AJAX?


AJAX, an acronym for Asynchronous JavaScript and XML, is a group of interrelated web development techniques used on the client-side to create asynchronous web applications. However, as Jesse mentioned, “Ajax isn’t a technology. It’s really several technologies, each flourishing in its own right, coming together in powerful new ways.” AJAX simply means that the web page can be more responsive and act more like an application without always requiring us to click on links and reload the page. It means the website can be more dynamic.




Protopage is a platform which includes RSS reader, virtual desktop, and internet start page. It has a very nice Web 2.0-oriented design, and it is very solid in every area that you expect from a personalized start page. Protopage leverages Web 2.0 methodologies to create a very smooth drag-and-drop interface that acts more like your desktop than a browser home page. It is a personalized start page that allows users to create their own modules with RSS feeds, podcasts, vidcasts, and other web widgets.


In conclusion, through AJAX, websites are able to become more dynamic which means they will become both more powerful and easier to use.


It is the last post in this semester. Hope you enjoy my blog. See you next time.


Innovation in Assembly


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Hello, everyone. Welcome to my blog. In this week’s blogging activity, we are going to discuss “Innovation in Assembly”.

What is “Innovation in Assembly”? 

According to Tim O’Reilly, when components are enormous, you can create value simply by assembling them in effective ways. It means assembling various features of different applications developed by various developers, and sites to make any one platform more valuable and useable. For instance, the Amazon, eBay, Flicker, they all has different APIs (Application Programming Interface) to provide components abundant to their services.


API, an abbreviation of Application Program Interface, is a set of routines, protocols, and tools for building software applications. On the other hand, API specifies how some software components should interact with each other. For example, YouTube’s API lets developers integrate YouTube videos and functionality into websites or applications.


Today, I will discuss about Digg. Digg is a news aggregator with an editorially driven front page, aiming to select stories specifically for the Internet audience. In addition, it also supports for sharing content to other social platforms such as Twitter and Facebook. The main function of Digg is to let users discover, share and recommend content from anywhere on the web. Digg had been a very popular social news website, allowing people to vote web content up or down, called digging and burying, respectively. And now, the Digg Application Programming Interface (API) has been created to let users and partners interact programmatically with Digg. The API returns Digg data in a form that can be integrated into an application or a web site. Currently, you can use the API to request very specific information about news stories, images and videos submitted to Digg, digging activity, comments, and users.

In conclusion, through the example, Digg, we have seen how web services transform operates. They provide more active information to users than before. In fact, there are a lot of APIs can be used right now. Users can use API to make it easier to develop a program by providing all the building blocks, and achieve the goal of innovation in assembly.

Here is the link to Programmable Web, a site that tracks more than 9,000 APIs, lists Google Maps, Twitter, YouTube, Flickr and Amazon Product Advertising as the most popular APIs (view all sorted by popularity).

Hope you enjoy the reading, see you next week.

Enhancing Contributions

Hello, everyone. Sorry for post the blog late. I had some personal issues last week. Anyway, here is the topic of week 3, Enhancing Contributions.


As we discussed last week, social internet is a platform which allows people come together with others to exchange information or resource, learn, and play. Users provide useful data to rich the website. So, how do you feel about a social website maintains without user’s contribution? I believe that the website will be very boring and unattractive. Therefore, how to enhance user to contribute in the website will be the significant issue. Today, I will take YouTube as an example and explain how they enhance users’ contribution.


Everyone knows YouTube, but have you ever upload your video in YouTube? How does YouTube encourage people to participate or even contribute in their web?

1. Users are allowed to vote “like” or “dislike” any video uploaded to the platform. So if a user likes a video he/she can show a positive feedback by “like” it. On the other hand, users can press “dislike” to express their antipathy. Therefore, user can easily have a rough idea about a video by the result of voting before they watch the video.


2. Users are allowed to leave comments under each uploaded video. In YouTube, users are not only able to vote the video but also leave suggestions or comments under the video. It means video maker can get feedback from everyone who watched their video. It may help them to work better on it.

3. Users can get paid if their uploaded videos get a lot of views. YouTube provides reward for the video which has lots of views, or even contract with the owner to advertise.

4. Users can build their brand. Registered users can subscribe other users’ video. Therefore, people can build reputable by maintain their video blog.

5. It is an opportunity. There are more than 1 billion unique users visits YouTube each month. Therefore, users’ video may be in order to grab attention from professional. For example, a famous singer, Justin Drew Bieber, who was discovered in YouTube.

In conclusion, users’ contribution is indispensable in web 2.0. YouTube use many effective ways to enhance users’ contribution. However, I still believe that there are some other effective ways to enhance users’ contribution and participation. How do you think about it? Really hope to hear any comment from you.

Anyway, have a great day and see you soon.

Harnessing Collective Intelligence

Hello everyone. Welcome to read my first blog of this semester. English is not my first language, so if you find any mistake or cannot really understand what I mean, please feel free to leave comment. I will be happy with it.

This week’s topic is “Harnessing Collective Intelligence”. Harnessing Collective Intelligence is a concept, which was defined by Tim O’Reilly. In Web 2.0, the web is employed as a platform that supports other applications and delivery services, which differs from Web 1.0, perceived as a collection of webpages delivered and displayed through web browsers (O’Reilly, 2005). Actually, Harnessing Collective Intelligence is an important criterion to differentiate web 1.0 and web 2.0. From Facebook and YouTube, we saw that the value was facilitated by the software, but was co-created by and for the community of connected users. Web 2.0 is all about harnessing collective intelligence to achieve the target of data which are provided by users. This means users collaborate with the website to provide useful data, for themselves and for other users of the site.

Urbanspoon is the example of a Web 2.0 platform Harnessing Collective Intelligence that I’m going to analyze.


Urbanspoon and Harnessing Collective Intelligence

Urbanspoon is a website which provides restaurant information and recommendation service that operates in Australia, New Zealand, UK and US. They offer users to filter restaurant searches by area, type of food, price, and ratings. Users can not only search information of restaurants and read other customer’s review but also participate in the simple “like” or “dislike” rating system to review restaurants. In addition, they can also share restaurant information with friends via email, Facebook, and Twitter. Apparently, Urbanspoon is relevant harnessing collective intelligence, because it created architecture of participation to encourage users to add value to its application. Through active participation (explicit and implicit), users and groups become their engine to add value and create opportunities.


What else?

Urbanspoon also developed app for users. You can easily find it in iOS, Android and Windows Phone. Think about it. When you cannot decide where to eat, you just shake your phone, and then the Urbanspoon slot machine will suggest a restaurant. Sounds good, right? This app will use GPS to find a restaurant near you, even filter by cuisine or price. You can make reservations, build and review your dining history, and compare restaurant picks with your friends. Moreover, users can find ratings and reviews from newspapers and fellow eaters.

In conclusion, Urbanspoon shows an example of Harnessing Collective Intelligence. It opens opportunities for rapid, large-scale, user driven growth and improves products as user base grows. In addition, it also builds customer trust and loyalty though closer participation. In fact, there is a lot of application using the concept of Harnessing Collective Intelligence. Do you have any idea about it? Please leave your comment and let me know.

New begin

The coming posts will discuss Web 2.0 Applications. In this blog, I will discuss the task and write my personal opinions. It is not my first time to maintain a blog, but there are still a lot of things that I have to learn. Therefore, it requires others’ support to help me operating a successful blog. Please don’t be hesitate to post your ideas in my blog or send me private messages. I will glad to receive your comments and reply as soon as possible.

Return on Investment of Social Media


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Hello everyone. Welcome for reading my final blog of this semester, hopefully you have enjoyed reading my blog posts.


In this week’s blog post, I will identify and discuss and additional Return on Investment (ROI) case example on my blog. Therefore, in this post, I will use ANZ as an example to show ROI of social Media.



The Australia and New Zealand Banking Group Limited, commonly called ANZ, is the third largest bank by market capitalization in Australia. ANZ began in 1835. With the trend of development of information technology, ANZ launched the internet banking in 1999, in order to expand the personal, business, and international profits. However, they started to use social media few year ago. In 2010, there are more and more people start to use smart phone, ANZ launched an app as an online banking which people can use by their smart phones.


At the same time, ANZ Stadium expanded its internet presence to help keep fans better informed. They use Facebook and Twitter to have interaction and communication with their fans. Actually, they believe that Facebook is a fantastic way for fans to keep up-to-date with ANZ Stadium’s latest news and information, view photos and videos from recent events, and connect with fellow supporters.  In addition, customers can also use social media to consult questions. ANZ use FacebookYouTubeTwitter, and LinkedIn to gain feedback from their consumers and propagate their brands.

Picking From The Money Tree

In conclusion, I believe that ANZ used social media in their product not only expand their business but also promote customers to choose ANZ. Building relationships via these interactive tools was a win-win situation, and finally, increasing their ROI.

Please leave comments, if you have time. Thank you for your reading.

Social Media Monitoring Tools

Hello everyone. Welcome to week 9. And, sorry for post late.
In this week’s blog post, I will search for and explore a range of social media monitoring tools and discuss my experience in a blog post.
Firstly, get to know what the network monitoring tool is doing. Network monitoring tools are analysis tool used to trawl the many social media platforms for references to a search term. In addition, network monitoring tool can also provide market surveys with less time and less cost.
Nowadays, most of big global companies are using social media to propagate their brands or gain feedback from consumers. Therefore, like other marketing strategies, these companies will also need to be monitored and evaluated so that they know what people talk about their businesses. With these analysis tools, people can search for any topic and determine the current thoughts of people on the topic.

The iPhone 5s was available in Australia, with fans lining up just as eagerly as ever to snap up a new phone. Actually, iPhone 5s was published on two weeks age. Today, I will use 3 different social monitoring tools to analysis iPhone 5s.



HowSociable is a website which provides a simple tool to measure score of a brand or keyword on a scale from 0 – 10 on a given week.




Topsy is a social search and analytics company. In addition, the company is also a certified Twitter partner. Therefore, this social media monitoring tools mainly focus on tweets.




Socialmention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.


Strength is the likelihood that your brand is being discussed in social media.

Passion is a measure of the likelihood that individuals talking about your brand will do so repeatedly.

Sentiment is the ratio of mentions that are generally positive to those that are generally negative.

Reach is a measure of the range of influence.

In conclusion, these social media monitoring tools can quickly search and analyses platforms to give users an approximate idea of how people are feeling about the topic or brand. It is really useful to do market surveys on internet. Less time and less costs, how can be better?

Please leave comments, if you have time. Thank you for your reading.

How they use social internet for their products – Rovio

Hello everyone.

In this week’s blog post, I will select an organization from the Professional Services Sector (e.g. accounting, advertising and marketing, architecture, management consulting, engineering, IT, legal, and scientific research services). In addition, I will also discuss how they are using a blog, twitter to enhance their business.


Rovio Entertainment Limited
Rovio Entertainment Limited is a Finnish video game developer and entertainment company. You may not know this company, but you must know their famous product, Angry Birds.

Angry Birds

Angry-birdsAngry Birds is a famous video game in recent years. It was created many versions for touchscreen-based smartphones, including the Android, Symbian, Windows Phone operating systems, and iOS. Nowadays, more than 12 million copies of the game have been purchased from Apple’s App Store.

Angry Birds in Twitter

Angry Birds in Facebook

Angry Birds in Blog

Rovio maintains a large number of blogs which is talking about their products and stories. In addition, they also post some video in their blog to attract readers to buy their products. Throughout these articles of the blog, I believe Rovio utilizing many of the social technology levers, which was described in the report of McKinsey Global Institute to achieve Enterprise 2.0.

Rovio utilized social internet to promote their products, ideas and stories of the game. These social internets allow Angry Birds to build up a better relationship with their customers. In addition, their customers can also leave comments to encourage and help them to improve their products.

Rovio also use blog to introduce their customer how to play this game. It can help the customers to enjoy the game easier. Actually, Rovio not only enhance their business by using blog and social internets, but also reduce the cost of advertising. In addition, by doing this, Rovio really gains fame and feedback in internet.

In my personal opinion, social technology lever is using social technology to improve marketing and sales. And I think Rovio did a great job in this area. How do you think? Please leave comments, if you have time.

Thank you for your reading. I really hope that you enjoy this article.

Connect Volunteers in Social Media – Conservation Volunteers Australia

Hello everyone.

In this week’s blog post, I will select a non-profit organization (NPO) and use the report of McKinsey Global institute to discuss some of the major benefits and value levers associated with implementing Enterprise 2.0. The NPO we’ll be using as our case study is Conservation Volunteers Australia (CVA).


Conservation Volunteers Australia (CVA)

Conservation Volunteers Australia (CVA) is the biggest non-profit organization in Australia that attracts and coordinates volunteers for environmental restoration projects. They attract over 10,000 local volunteers per year in Australia and New Zealand, plus over 2,000 international volunteers. All conservation volunteers projects involve practical conservation, with activities typically including tree planting, weed control, seed collection, track and trail building and maintenance, heritage restoration projects, and wildlife surveys. In addition, this organization is also the first choice for backpackers to volunteer in Australia.

Execute mission

CVA was founded in Ballarat, Victoria in 1982. Nowadays, the head office of CVA remains in Ballarat, but they already have 25 offices around Australia, thus volunteers can join the projects that are near themselves. In addition, people can also join the program packages that interest them, and it usually includes food and accommodation with a reasonable price. Or people can participate in an one day trip, which is usually free, but participants should prepare their own water and food.


Actually, CVA does not only provide volunteer opportunities to protect the environment  but also uses YouTube to promote its educational campaigns and projects.

Based on social technologies, they also post some videos on Facebook, Twitter, and other social media to record the process of their activities, and it really attracts more people to join them. In addition, it is noticeable that they have created classrooms to interest children to experience education programs that support learning and personal development with Conservation Volunteers.


Engaging supporters

They have planted more than 14 million trees since CVA began. However, as a conservation group and non-profit organization, the work of Conservation Volunteers is supported by many generous individuals, organisations and businesses. According to the report of McKinsey Global institute, social technologies can help enlist and engage a large number of supporters quickly at a low cost. Therefore, they also use social technologies to engage support. Moreover, if someone would like to make a tax deductible donation to them, they will welcome the support. Actually, it is really a great way to protect the environment in Australia. In my personal experience, I have been a volunteer in CVA for a few times during working holiday. Even now, I still suggest my friends to join their project. It will be a great experience in Australia.

Visit their website, if you are interested in it.

YouTube and their social media legal risks

Hello everyone, welcome to my blog. Thank you all for the supports so far, and I really hope that you can enjoy my blogs and leave some comments or recommendations as possible.

In this week’s blog post, I am going to select an organisation and to identify some of the major legal risks to this organisation as a result of their participation in Social Media.

YouTube was bought by Google for US$ 1.65 billion in 2006 and now operates as Google’s subsidiary. Actually, YouTube is a really successful website. However, YouTube, as the largest video sharing website, faces many legal risks without doubt. The fact shows that such corporation is facing several risks from social media.

Content filteringImage

From statistics of YouTube, there are more than 100 hours of video uploaded to YouTube every single minute and more than 1 bilion users visit YouTube each month. Therefore, when users visit YouTube, they can find any video they want. It is very convenient and easy to operate, even for children. However, some of these videos are not suit for children. Because these videos may include sexual content, violent or repulsive content, and hateful or abusive content. So, how does YouTube supervise these videos? Actually, they do hire some employees to administer these videos. When users upload a video, they can tag content, but it only classifies the video instead of filter the viewers. Viewers can report the video, if they think there are some issues in the video. After the video is reported, employees of YouTube will confirm whether the video contains adult material. In addition, videos will also be removed if the contents violate regulations of YouTube. However, such procedures are very weak. Because supervisors of YouTube are not active to administer these videos. Therefore, before they remove the videos, it may already gains lots of views.


As mentioned, YouTube is a video sharing website. They provide a platform to allow users to upload, view and share videos. Thus, users can upload and even use some software to download any video they want through this platform. However, YouTube doesn’t really pay much responsibility. They do receive complaints and take out some videos, but they don’t do it actively. In fact, this is what makes YouTube controversial.

In conclusion, these two risks are faced by most of sharing websites. Therefore, solving these problems is the key way to improve Enterprise 2.0.